While beginning to write this post I am looking out of the window. I can see few red color accessories hanging from the head of the windows on almost every floor, on the opposite side of the building. I see…. It’s the Chinese New Year. Now, on retrospection I understand why all the traditional Chinese eating joints are so over crowded and why almost everything is sold out in the shops. It’s the season of shopping, hopping and gifting. In this post I would talk of gifting – The tradition of gifting during festivals in Asia. However as I write about gifting, I must highlight the most sought after gift is American.
It is not new that Apple is the most preferred gifting brand amongst the Chinese consumers. This fever is very much in trend in Singapore for sometime now and peaks during the Chinese New Year. Apple has ramped up its current ‘iphone’ 6 offerings for this occasion at different telecom service providing outlets like Singtel and Starhub in Singapore.
The swanky looking sleek gold and silver handsets are a crucial part of lifestyle and personal statement not only amongst the affluent and semi-affluent sections but also among the youth and senior adults of the asian society (broadly speaking about China, South East Asia and South Korea). It has grown into every conscious, ambitious & fashionable’s brand of desire. Well, I desire this brand and love to own it. Apple has outranked Samsung in technology and luxury brands like Louis Vuitton & Hermes in China.
Now with the Apple ‘iwatch’ expected to come onboard very soon it very soon going to create a huge space for itself in this already-crowded niche market. I am an ardent Apple lover and feel it has truly become the brand of gifting for the moment.