The Travel Look – Because fashion is a state of mind

Last week we traveled to Busan. A beautiful coastal city at the southern tip of South Korea. Busan is the second most largest city in Korea both in terms of population and popularity after Seoul. A 2 night 3 day trip which wasn’t very awaited turned out to be one of the most memorable trip of my life. Maximum fun with minimum luggage with free hands to capture what our eyes see in Camera is my husband’s travel mantra. I abide it. Therefore a long light pink shrug, a pair of light leather-like comfortable boots, a pair of black shorts, 2 tops, a bag with essentials and a pair of cool sunglasses. 





The experience of sunset added further to happy minds and curious souls.IMG_7149

The pink shrug was so ideal amidst nature and the cool breeze 



Cool water splashes at the Gangwali bridge at night was awesome.


I was just beginning to take that 4.7 km trail path right behind me. Unplanned of course.
IMG_7333It was such a fun. Loved every bit of it



Boutique Shopping…. The Full Spot Factory & Moeum

Seoul is truly a shopping haven. Unlike other destinations of Asia (where I haven’t been yet) Korea prides itself for its made in Korea label. Unlike any other metropolis Seoul has all of Michel Kors, Zara, Louis Vuitton, Salvatore Farrago, Forever 21, Burberry, H&M and all yet here exists a great behavior of boutique shopping trends. The best places of Seoul to check out boutique stores would be Itaewon (where I stay ), Appujeong, Gangnam and Garosagil . It was in Garusagil one day while I was wondering with my camera where I came across two stores about which I would like to mention in post today.


The Full spot Factory – Now this is a popular brand from Italy. Though it has made its presence felt very much in Europe, its now in South Korea for some time. However unlike the trend of getting every single consumer centric name to the glitzy image of ruthless ‘brandism’ the Full Spot Factory is playing it quite and niche among the selective buyers in Seoul. I happened to have strolled into their shop, primarily because of the attractive colors and loved every bit of it. I did not know about this brand before. The Full spot factory Seoul outlet is mainly endorsing bags at the moment and they are worth a buy. Sleek, bright and different would be the 3 words I would like to describe them with. They have different sizes and are priced from $75 (US) and above. Check them out at or their Facebook page at

2 3 4 5 Moeum – Honestly, it was their very inviting walkway décor to the store, which got me. Moeum’s footwear style was classic and honestly was not anything I hadn’t seen before. But even the classic designs, which they displayed, were stylishly unusual. Specially the colors used and the intelligent use of leather. Their collection of summer flats and gladiator flats were very distinct which I have not seen in Seoul or other parts of Korea before. Check them out at The décor including the wall art was breathtaking. It will surely attract any buyer’s attention.

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Summer Foot Wears

It’s peak summer now in Seoul and humidity seems to be in its best form. Though this period is very short-lived yet it gives everyone a hard time to cope up with it. Apart from the experience of the lush green view, bright sunshine and a lovely outdoors culture the site of cool casuals and amazing summer footwears are in abundance to experience in the everyday life.

It was few days back I took my Canon T3i camera and went to try out my amateur photography skills.   I thoroughly enjoyed checking out the footwears worn by others. Sharing below some of clicks:

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Fashion in Seoul

This is my second year in South Korea and so far I like it with all its odds. During my initial interviewing days, I was told by one of the senior tourism veteran professional in Seoul, that “Looks are very important in career in Korea”. I thought “well, where it isn’t  but then she said “sometimes more than your skills, expertise and talent” that time I wasn’t sure what to think or how to react. I understood her words through my observance which followed.


There is nothing called casual wearing in South Korea, Seoul in particular. Even casual wearing has decorum. The best time to glare to into Korean sense of fashion is during the wee hours of morning-when all the decked up ladies and gentlemen are on their way to work. Their perfection in carrying their style definition is unbeatable. I personally like the winter fashion.

Shoes – Tall strong looking boots and subtle ballerina’s are my favorite picks for amongst footwear in SEOUL. No matter how high the heels are and no matter how much distance is to be covered, these feminine coy beauties carry it with a very impressive grace. Some of the best places in Seoul to picks these fashions are Gangnam, Lotte Mart, Sinsegae Stores etc. For people who wants them despite a disciplined wallet, like me, check out Myeong-dong area, Itaewon, Ehwa women’s university backalleys, Sinchon subway underground shopping and many more


 Bags – They are one of my biggest weakness’ among all the other accessories. South Korea has one of the best unbranded fashionable bag markets, I believe. The locally manufactured bags have great leather quality, perfect finish, weighs light and not to miss, gorgeous colors. South Korea is often referred to as the “Germany of Asia” while referring to quality check of goods.They are nothing less than the Louis Vuitton, Prada, Aldo or Hermes. I heard that the Bangkok, Hong kong and Singapore are big favorites when it comes to fashion shopping, but I recommend trying out this quite Asian tiger which will never let you complain.



Men – One thing among Korean fashion which I am not much fond of is Men fashion. Firstly Korean men in general have a very soft and polite look and a very lean structure. Men and young guys who sometimes choose to grow mustache or stubble look relatively better. But otherwise I don’t get how they can carry women bags on their left hand and scroll through their smartphones effortlessly. However one thing in common is that they are very gentle and neat in their attire.

In person I may not come across very fashionable, but after coming to this city I have definitely broaden my interest in fashion.

Top 5 Korean Online Trends

So, how is life treating all ? I am back after a short break from my summer travel. It was an fun-filled but “unleisurous” trip to Paris, Venice, Florence and Rome, rich in history, pasta, gelatos, wine and scorching summer heat. Oh, how I missed rice and Seoul J

Paris had always fascinated me, at least the way its epitomized in different magazines, but from my 6 days and 5 nights stay in the city something which did not match upto my french apprehension was their online behavior. I am talking of the french natives living life there. After living in Seoul for almost 2 years now and before that in New Delhi for about 3.5 years I have some observations about the online behavior of these cities.  Over the last decade (since 2000) Korea’s internet market grew at an expeditious speed and the present value of this market worth US $ 12,000,000,000. Everybody wears this power on their sleeves. The top 2 dominant internet company in Korea are Naver and Daum. Naver is the google equivalent amongst Koreans. There are ample reasons why I make such a heavy comment. See below :


Seoulites are always glued to their smartphones – People say in Seoul sleeping is for losers (by the way I am one among the losers).  Which ever place you step into you would find the Seoulites are always glued to their smartphones, after all it’s the home to world’s one of the most smartest technology, Samsung. It’s like the synonym to korea and leaves its trace in all walks of lives of people who dwell in this country. Why not, it has every thing. A standard day of a seoulite with his smartphone is like Morning news, Games on the way to work, Checking every minute emails, Social networking, Catching up with make up on the subway, Transportation maps, Reading e-books, Watching live TV, Korean Dramas (oh, how can I forget that), music and calling

Sourcing Information in Seoul – Though censorship is really strong, but however you can get practically all information over the net. One unusual fact about the internet speed is its connection with the content you are surfing . For example I surf lot of american and indian content (youtube videos, blogs, live news online, movie downloads) and find my internet speed increasingly getting slow. However, when I see sponsored korean ads or korean online TV programs the speed is just perfect. It is strange, but I had found later that the speed of the internet gets effected if international content is being surfed.Another thing, accessing porn sites are illegal in Korea and is considered as one of the top cyber crimes. Most porn sites are blocked.

 Shopping – Like this country’s economy other aspects are growing rapidly as well. These other aspects are food, home décor, fashion and surely online shopping. It was the other day at work I was chatting with my colleague about how I have managed to get an offer on my favorite perfume brand.Elizabeth Arden from Jeju Island’s duty free shopping. I bragged about the fact that it was a rare fragnance and not commonly available. She said let me take a try online. She got it, bought it and in 3 hours it was delivered at her workstation. Such is the ease and trend of online shopping in seoul.

Gaming – This nation is simply obsessed and infatuated with gaming and are turning this passion into good revenues.Video gaming competitions are nationally televised and they draw lot of air traffic. As South Korea has one of the highest internet penetration in the world and being one of the most wired nations, players have a smoother experience. Gaming contributes to a very large extent to Korea’s GDP and games like Starcraft are very popular

Education – Study abroad is an enriching learning experience at a very younger age for any student. With time as I met more and more people I learnt studying abroad for Korean students is like an different achievement, yes it is to all – but here in a different sense. Achieving higher education in a foreign country allows students to broaden their knowledge about other people and culture and get exposed to  international market. However for Korean studying abroad(Especially to native english speaking countries) initially came with the prejudice of social symbol now its more cooler. Have I hardly come across anyone who mentioned about the course they had studied or how they would implement their learnings into their career. Anyway, they did make english friends.