So this week was mostly all about Kanye West’s launch of new collection in collaboration with adidas in New York. Fashion websites this week was all about hollywood celebrities who attended this show and the apparent discomfort between Kim Kadarshian & Beyonce. In this post of mine, I am going to voice my opinion about Kanye’s collection, and it does matter, because I could have paid to buy these no-brainer jackets and pale army tops.
Before I get to the collection, I must mention Adidas. Adidas is considered an innovative and responsible sports fashion wear brand with a great lineage. How could a prestigious platform like adidas have have signed up for this???
Primarily due his association with the Kadarshian clan and secondarily due to music, Kanye is a ever growing popular personality. I like his personality, he is very gentle and well-spoken. But, a collection of this sort was absolutely unnecessary.
Kanye West launched his Adidas original collection last week in New york. Guess, he did not learn anything from his shows in Paris during 2011. The clothes have a worn-out army feel against tight bodied stockings. What is exactly creative about this? I have similar tens of old torn winter wears.
Analysing his success at this point is pointless, as it hardly has to do anything with creativity in today’s fashion scene, but it surely would be sustainable. Kanye very humbly does not considers considering himself a designer and the rationale behind launching this collection was a “solution to problems” faced by him and his friends and an echo to some old London riots. This sportswear collection took him 18 months to complete in association with the adidas team . Fashion publicist Kelly Cutron’s cruelly slamming the collection was pretty inevitable.